Introducing vpn.now: A Simple, Honest VPN
Key points
- vpn.now is built on two ideas: keep the product simple and describe it accurately.
- A modern VPN protocol does all the work, chosen for speed, security, and a small, auditable codebase.
- Every plan includes the full feature set, and renewal prices match the sign-up price.
- Policies and practices are published on a transparency page, with a 30 day money back window.
On this page
Today we are opening vpn.now to everyone. It is a VPN service built around two ideas that sound obvious but are surprisingly rare in this industry: keep the product simple, and tell the truth about what it does.
We spent the past year building the network, the apps, and the policies behind them. This post explains why we built vpn.now, the choices we made along the way, and the promises we are willing to put in writing.
Why we built vpn.now
We were tired of the gap between VPN marketing and VPN reality. Ads promise total anonymity and absolute security. The technology delivers something narrower and still genuinely valuable: encrypted traffic on networks you do not control, and an IP address that is not your own. If you are new to the idea, our plain-language explainer on what a VPN is covers it in five minutes.
That gap is not harmless. People who believe they are invisible take risks they would not otherwise take. People who discover the marketing was hollow stop trusting the tool entirely. Both outcomes are bad, and both are avoidable if a provider simply describes its product accurately. So that is what we set out to do.
What we promise, and what we refuse to claim
Here is the honest version. A VPN from us encrypts your traffic between your device and our servers. It hides your IP address from the sites you visit and your browsing from the local network. It is a strong, practical layer of protection.
Here is what we will never tell you. We will not claim you are anonymous, because your accounts and your browser still identify you. We will not promise access to any specific streaming service, because those services block VPN ranges and the situation changes weekly. We will not use phrases like unbreakable or untraceable, because no honest engineer talks that way.
| You will hear from us | You will not hear from us |
|---|---|
| Encrypts traffic between you and our servers | Makes you anonymous |
| Hides your IP address from websites | Makes you impossible to track |
| Protects browsing on untrusted networks | Replaces antivirus or good passwords |
| Collects as little data as we can operate on | Absolute claims about collecting nothing |
One modern protocol
From day one, every vpn.now app uses a single modern VPN protocol. We chose it for reasons you can verify yourself: a codebase small enough to audit, modern cryptography with no legacy options to misconfigure, and speed that holds up under real measurement. If you want the technical details behind the decision, our comparison of the protocol we use against OpenVPN lays them out side by side.
Running one well-built protocol matters more than a long feature list. Most people never open the settings screen, so the default has to be the best choice we can make for them. For those who do open the settings screen, what we run is documented on our protocols overview.
Who vpn.now is for
We built this service for people who want straightforward protection without becoming hobbyists. The traveler who wants hotel Wi-Fi handled automatically. The freelancer who works from cafes. The household that wants one subscription covering every device. The person who simply prefers that their internet provider not see a list of every site they visit.
If you are hunting for exotic features or a dashboard with fifty toggles, we are probably not your service, and that is fine. Our bet is that most people want something that connects fast, stays out of the way, and never lies to them about what it is doing.
Simple plans, no tricks
VPN pricing has its own bag of tricks: teaser rates that triple on renewal, fake countdown timers, a confusing pile of tiers. We kept it boring instead. There is one feature set, every customer gets all of it, and the renewal price is the price you signed up at. You can see the numbers on our pricing page, and there is a 30 day money back window while you decide if the service fits.
The same thinking applies inside the product. The kill switch, all protocols, and every server location are included in every plan. Safety features are not upsells.
Built to be checked
Trust in a VPN provider should rest on what you can verify, not on what we assert. So we publish our policies, our infrastructure practices, and regular reports on requests we receive, all on our transparency page. We keep the data we collect to the minimum needed to run accounts and keep the network healthy, and we document exactly what that minimum is, in plain language, where anyone can read it.
We would rather show you a short, specific document than a long, vague promise. When our practices change, the page changes, and we note what changed and why.
Tip: This standard works for judging any provider, not just us. Find the page where they document what they collect and how they handle requests. If you cannot find one, that absence is your answer.
What is next
Launch is a starting line. Over the coming months we are expanding the server network into new regions, shipping apps for more platforms, and growing our learn section into a complete, honest reference on VPNs and network privacy. We will announce each step here on the blog, with real dates and real details rather than vague teasers.
We will also publish guides that help you make decisions, whether or not you choose us. The first one, a practical checklist for picking any VPN, is already in progress.
If you try the service and something falls short, tell us. Real feedback from the first wave of users will shape the roadmap more than any internal plan. Support is run by people who work on the product, so reports do not vanish into a queue.
How we keep the free plan free
A free VPN sounds like there has to be a catch. Most of the time there is. Plenty of free services pay their bills by selling what they learn about you or by filling your screen with ads. We do not do either of those things, so it is fair to ask how vpn.now stays free. Here is the plain answer.
We run a number of other projects, and those projects come with more bandwidth than they actually use. That spare capacity is what powers vpn.now. Instead of letting it sit idle, we put it to work giving people a VPN they do not have to pay for. The cost is already covered, so we can pass the service along at no charge.
We want to be clear about what that does and does not mean:
- We do not fund vpn.now by selling your data or showing you ads. That is not part of the plan now and it is not a backup plan for later.
- The free plan is a real product, not a trap that quietly starts billing you. There is no surprise charge waiting at the end.
- If this funding model ever changes, we will say so plainly and in advance, not bury it in fine print.
There is one honest trade-off. Free traffic runs at a capped speed. That cap is what keeps the service sustainable on spare capacity instead of forcing us to find another way to pay for it. Everything else stays the same. The privacy protections and the day to day experience on the free plan match what you would get on a paid option. You give up some speed, not your trust.
Summary
vpn.now is live, and this is what it stands for.
- A VPN that describes itself accurately: strong transit encryption and IP masking, not magic.
- One modern, well-built VPN protocol on every platform.
- One full feature set for every customer, with renewal prices that do not jump.
- Published policies and regular reports you can check yourself.
- More servers, more platforms, and more honest guides on the way.
